A Danish Floral Company Is Helping Refugee Women Get Settled in Denmark
Every week for three hours, the Bike & Bloom girls set up their Christiania bike flower shop, inviting passersby to have a look at their colourful flowers. Most of the time, the bike’s trailer is empty before the end of their shift, with people sometimes stopping them for flowers whilst riding their bikes.
Driven by their slogan ‘creating jobs for refugees – one bouquet at a time’, Benedikte Preuthun Mortensen, the founder of Bike & Bloom, and her team creates wonderful bouquets that are sold in two of Copenhagen’s coolest neighbourhoods, Vesterbro on Fridays and Nørrebro on Saturdays.
Last year when Mortensen opened the unusual floral shop she was only able to hire one employee. However, today, through hard work and commitment, Bike & Bloom has four florists and an intern who, with the help of the rest of the team, is now learning how to make her own flower creations.
The philosophy behind the recently opened socio-economic company is to help refugee women integrate into Danish society by offering them the chance to gain work experience and strengthen their language skills in a friendly environment that will also introduce them to the Danish culture.
After undergoing training, the four employees proceed to work part-time while practicing their skills. Meanwhile, six volunteers hit the streets two days a week to sell the florists’ amazing ‘weekly bouquets’. All of them attend Danish lessons, so working part-time helps them keep up with their language course.
‘Our vision is to facilitate creative pathways for integration by opening a space in which our employees can improve their Danish language skills, gain work experience, learn about Danish culture and build confidence going forward’, Velina from Bike & Bloom told Culture Trip.
Popular in Copenhagen, the weekly bouquets are also sold in different stores around the city. Sirin in Frederiksberg, Copenhagen’s high-end neighbourhood; Mèlange de Luxe on Nørrebro’s popular Ravnsborggade street; The Organic Club in Vesterbro and Østerbro; and Nova Møbler in the centre of Copenhagen and in Valby are some of what the floral company calls ambassador shops. The stores receive fresh new flowers every Thursday and are up for sales until Saturday. By the end of the weekend, they are usually sold out and all the profits go back to Bike & Bloom. The profit is used to create new positions at the company for refugee women living in Denmark, so their motto ‘creating jobs for refugees – one bouquet at a time’ isn’t just a line but the whole concept behind Bike & Bloom.
So, if you see their filled-with-flowers bikes or pass by one of the ambassador shops make sure to stop by and check out their beautiful bouquets.
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.
Culture Trip Spring Sale
Save up to $1,100 on our unique small-group trips! Limited spots.
