This Is The Number One Holiday Destination For Chinese Travellers

Chinese tourists are the top spenders worldwide and, thanks to relaxed visa rules, have recently been making Africa their number one destination. A new survey on travel trends clearly shows that the continent provides everything these travellers are looking for.

In-depth travel to Africa

According to a survey by global media commerce company Travelzoo, Africa is the new destination of choice for Chinese travellers. The Travel Trends Survey shows that more than 60% of Chinese respondents are planning ‘in-depth travel’ in 2018. This is a term used in China to describe unconventional travel experiences that go above and beyond average tourist choices. Africa is at the top of the list when it comes to in-depth travel, with Morocco, South Africa, Tanzania and Namibia the most popular destinations in Africa.

Visa-free travel

More sightseeing, less shopping

Historic attractions have risen from fifth to third place on the wish lists of most Chinese travellers, with beach holidays at number one, followed by food and wine in second place. Shopping, however, has dropped out of the top 10 activities altogether for the majority of Chinese travellers.

Cape Town’s colourful Bo-Kaap is saturated in culture

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.