This American Staple Is Now More Popular In France Than The Baguette

Some French baguette sellers are describing it as ‘fake news’, but recent statistics show that the burger is outselling the traditional ham baguette. Zut alors! Is it true?

France has fallen in love with burgers

No matter which French city you are in, it is now much easier to find a hamburger than ever before. What used to be a niche food, reserved for fast food American outlets, has undoubtedly become mainstream. While the French used to be a bit snooty about American food, they have made the burger their own – go to any major town in France and you’ll trip over home-made burger restaurants selling top-notch meat in achingly hip buns. It is said that 85% of French restaurants now serve burgers à la carte.

Burgers now outsell ham baguettes

The burger is more popular than the baguette in France

Are the French in denial?

The Guardian recently reported that the response from the French service industry to the news that the burger is outselling the baguette has been disbelief and that the baguette’s demise is being overstated. So what’s the story? Well, burgers are definitely popular. Outside the US, France has been McDonald’s number one market for the past few years and unlike other countries, in France a McDonald’s meal is the same price as a cheaper restaurant meal, so people are choosing a Big Mac through preference. The French love their burgers. However, the French still bought 2.4 billion baguettes in total last year, so it’s clearly still a favourite.

The baguette is synonymous with the French

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