This Is How People All Over The World Use Their IPhone

This is how people around the world are putting the planet’s most popular smartphone to use.

Land of the free, home of the selfie

In the U.S., nearly half of smartphone users have iPhones. Spending a whopping 5+ hours a day on their devices, what are the Americans doing on their phones?

Snapping selfies, wasting time on social media, watching videos and TV series, messaging friends and making tiny cartoon avatars of themselves. According to MediaKix, Americans spend nearly an hour and 15 minutes per day on the top five mobile social media platforms alone, with Bitmoji, Facebook Messenger, YouTube, Snapchat, Instagram, Facebook, Google Maps, Netflix, Uber and Spotify rounding out the top 10 most downloaded iOS apps. Will the iPhone X’s improved front-facing camera with selfie-perfecting ‘portrait mode’ bring American phone use up to six hours a day? Time will tell.

While iPhones aren’t quite as dominant in Europe as they are in the States, they account for almost a quarter of the smartphone market in Europe’s big five arenas: the United Kingdom, Germany, Italy, Spain and France.

The iPhone 8+’s ‘true tone’ screen, which matches the light it produces to the ambient light around you, allows for better on-screen colours – perfect for showcasing the beautiful Scottish locations on ‘Outlander’ or the exquisite beauty of the Italian summer in Luca Guadagnino’s ‘Desire’ film trilogy.

China loves WeChat

Nearly one in five urban Chinese own an iPhone, and they’re likely using WeChat. The video, voice and messaging app has an insane 700 million+ user base, and takes up almost a third of all the time spent in mobile apps in China on an average day.

Other top 10 iOS apps include video apps iQIYI, Youku and Tencent, dockless bike rental apps ofo and Mobike, instant messenging app QQ, mobile payment platform Alipay, shopping app Taobao and cutsey selfie-sticker app Faceu.

The land of the rising sun emoji

iPhones command more than half of the smartphone market in Japan, the homeland of the world’s first emoji.

The X’s new ‘Animojis’, which move their faces and talk like you do, are sure to make Apple even more popular in the country. The playful creatures, including a panda, a unicorn, a robot and more, use the incredible TrueDepth camera to analyze over 50 different facial muscle movements to smile, frown and move.

Can’t wait to get your hands on Apple’s two newest releases? Read the 7 Things You Need to Know About Apple’s New iPhones, find out how the iPhone X can up your selfie game or shop the devices now on Carphone Warehouse.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.