Maya Negri And Tel Aviv's Unique Style

Since starting her company in 2004, Israeli designer Maya Negri has helped define the Tel Aviv look. Pressed to define Tel Aviv style, Negri calls it ‘relaxed’; t-shirts and jeans make up the primary uniform. But like every city’s aesthetic, Tel Aviv fashion is a hybrid.

Designer Maya Negri explains that the Tel Aviv look maintains an ‘organic flow’ between international and Israeli influences. ‘You can find local adaptations to latest trends from New York or Berlin combined with pieces from Israeli based designers,’ she says, yielding ‘a unique local style.’ Negri’s own designs reflect this diversity of influences, which include breezy cotton dresses and trousers to pair with your favorite sneakers.

How to trace this attitude to dress? Negri says that the women of Tel Aviv are inspired by their surroundings, including ‘the eclectic way of living, architecture [and] art.’ The designer characterized them as ‘dynamic,’ in that ‘they travel or take part in online communities that are a constant sources for inspiration and personal growth.’ It’s not just getting dressed here; rather, ‘it’s an integral part of a way of living.’

One look that shouted Tel Aviv at brunch was the red, curly hair — in a sidebraid — of a nearby Tel Avivian with a nose ring, a purple patterned shirt with a white pullover, black leggings, and black and white Nike flyknits. Of course, her well-behaved rescue dog basked in the sun under her feet. Think Ilana Glazer out and about in New York – witty and whimsical, yet unaffected.

The Tel Aviv woman drives at the optimum: she wants to look good, and she’s going to be comfortable while doing it. More grandly, Tel Aviv women understand the power of getting dressed. In a world full of increasing sameness, the Tel Aviv woman wants to feel different. She can turn to self-care as a way to affirm the only thing she knows to be unique and true: herself. Tel Aviv women understand this, and it shows.

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