An Unexpected Twist on Tech and Retail In New York's Meatpacking District
Technology isn’t completely killing the brick and mortar shopping experience. In fact, a new Samsung initiative with the newly launched menswear boutique, REIGN in New York’s Meatpacking District is proving quite the opposite.
Today, October 19, marks the launch of REIGN, a new menswear boutique in the New York’s ultra-hip, high fashion Meatpacking neighborhood. The store is amplified with a Samsung integrated shopping system that allows shoppers to view exclusively developed content only available from inside the shop via the custom app.
Additionally, and here’s where this concept store distinguishes itself, once you download the REIGN app, you can connect with a personal stylist who will meet with you in the store to help you hack the look and own your gentleman or rogue style. Appointment based shopping offers a luxury retail experience, but at REIGN, the vibe is low-key. Of course, the in-store technology is uber-sleek, with Samsung electronics enhancing your shopping experience.
In an era where people associate tech and fashion with virtual reality features to try on garments, or wearable tech, the Samsung x REIGN partnership is an interesting avenue to explore the intersection of fashion and technology.
Select brands available at REIGN include A.P.C., Balmain, Hender Scheme, IRO, Junn.J, Mykita x Masion Margiela, Our Legacy, Public School, R13, Rick Owens, Stone Island Shadow Project, Suicoke, SUPER by RETROSUPERFUTURE, Alexander Wang, Tim Coppens, and Undercover. Most items have set release dates, which will be revealed to shoppers via the app’s notifications or the store’s email newsletter.
Wondering when you want to splurge on a new product drop? There’s an app for that.
REIGN
807 Washington Street, New York, NY 10014
Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.
Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.?>
All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.